…Well almost! We are headed there this weekend for a few days, and I thought it was the perfect excuse to share the San Francisco portion of my vintage postcard collection!
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The historic Cliff House originally opened in 1863, serving as a resort for the upper class of the Bay Area. However it burned to the ground Christmas Day, 1894. Already an icon, it was rebuilt and reopened just a few years later in 1896. While it survived the 1906 earthquake, it once again fell victim to a fire in 1907. In 1909 it once again rose from the ashes, but this time was constructed out of steel and concrete, and continued its iconic legacy, the Cliff House shuttered in late 2020 as a result of the pandemic. But there is good news on the horizon! A new restaurant is slated to arrive later this year.
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For all of my visits to California growing up, we often skipped over San Francisco, and I never really played tourist there until a visit in 2012, but I didn’t make it to Alcatraz then either, but that is about to change, as we have a tour slated during our visit.
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While some of these postcards are obvious choices for my collection, as they document icons of the city, this florist postcard may initially seem strange. However it is the shop in which Kim Novak’s character purchases flowers in Alfred Hitchock’s masterpiece Vertigo. It was rare for Hitchcock to shoot interiors on location (as he preferred the control of a studio sound stage) but he shot here because of the distinct floor tiles. Sadly, Podesta & Baldocchi is no longer in business.
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San Francisco’s Legion of Honor is part memorial, part art museum, and is yet another Vertigo filming location. It is here where Madeline sits and stares at the “Portrait of Carlotta.” Like the florist, this is one of the few on-location interior locations from Vertigo.
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Built in 1915 for the Panama-Pacific International Exposition, the Palace of Fine Arts is perhaps one of my favorite places in San Francisco. It was also featured in Vertigo. Like most Exposition buildings, the Palace of Fine Arts was built as a temporary structure, but it charmed locals and tourists alike so much so that it was completely rebuilt between 1964 and 1974.
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Stay tuned for our San Francisco adventures! If you’re a fan of Vertigo, then you may like to take a peek at my filming locations post as well as my visit to Mission Dolores and Mission San Juan Bautista.